Here is an interesting read by Bob Jacobson, an experience design consultant at Bluefire, and the editor of Information Design. Taken from his keynote at the 3rd International Conference on Information Design (ICID), Curitiba, Brazil, the speech focuses on the concept of “composing” memorable experiences. I think it is a very interesting approach to experience design:
I believe that inspired designing for experience is more akin to architecture and musical composition than it is to conventional design. The variables one must deal with are vast and unknowable in their entirety: the audience’s cultural and experiential legacy, individuals’ past personal histories and experiences, the interplay among design elements and the audience’s interaction with them, the conditions in which experiences are to be had, heuristic filters (how people perceive and evaluate conditions), and so forth.
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